Media kit
The media kit
This is my audience, reach and track record, set out for brands, agencies and producers. The numbers below come from my own analytics, pulled this month. I live on the Upper East Side of Manhattan, grew up in Wallingford, Connecticut, and hold a sociology degree from New England College.
- 10.9 million
- Views in ninety days
- 506,000
- People, not impressions
- 96%
- Strangers, not followers
- 2,100+
- Bylines and counting
Audience
Where the reach sits
I have more than 6,900 followers on Instagram at @itsbrittanyromano, and more than 4,100 followers and 32,500 likes on TikTok at @imbrittanyromano. The Blur publishes weekly on Substack, and my shop runs on ShopMy, where I refresh the collections as often as I find something worth adding.
Ninety-six percent of the people who see my work are not followers, and they arrive from search and from recommendation, which is the audience brands are usually trying to reach and rarely do.
Track record
What I have returned
I generated more than one million dollars in monthly affiliate revenue for six consecutive months across Us Weekly, OK!, Radar Online and Men’s Journal.
I won Content Strategy of the Year at the 2019 ThinkTank Network Awards for an Allbirds campaign built on five strategic articles.
The Amazon Prime Day coverage I optimized as Celebrations Editor at Reviewed, part of the USA Today Network, contributed more than four million dollars in sales.
I created Wake Up With Me, the celebrity video franchise at Future, and it lifted audience engagement by 70 percent.
As senior editor at Better Homes & Gardens, I directed six editors and thirty freelancers producing more than sixty lab-tested stories a month.
Working together
What I can do for a brand
I test products and write reviews that readers still trust a year later. I design affiliate programs, choose the retailers and networks, and write the conversion-focused content that makes them earn. I hold sponsored editorial to the same standard as a magazine feature. I style shoots, wardrobes and interiors. I appear on panels, on podcasts and on camera, whether that means your studio or a link from my desk.
My rates are available on request. If a campaign is not worth running, I will say so before I quote for it, which saves us both a quarter.