THE résumé
Award-winning editorial and brand strategy leader with nearly ten years of experience growing audiences and revenue through data-informed content. I specialize in SEO, affiliate revenue and brand storytelling, and I am recognized for merging creativity with data to deliver results across fashion, home and culture. I live on the Upper East Side of Manhattan.
THE experience
Freelance Contributor
Fashion, home and culture writer
Jan. 2023 – Present
- Created high-performing affiliate content, including reviews, guides and tentpole articles, for Apartment Therapy’s The Kitchn, Cosmopolitan, Elle, Forbes Vetted, Glamour, Harper’s Bazaar, Oprah Daily, Teen Vogue, Veranda, Condé Nast Traveler, Parade and Bon Appétit, driving SEO growth and revenue.
- Developed and executed content strategies for these publications that increased organic traffic, improved search rankings and boosted audience engagement.
- Led seasonal campaigns with major partners, expanding brand reach and increasing conversions through targeted audience engagement.
Better Homes & Gardens
Senior Editor (maternity coverage)
Sept. 2022 – Jan. 2023
- Directed and mentored a team of six editors and thirty freelancers producing more than sixty SEO-optimized, lab-tested stories a month, driving significant increases in audience engagement, retention and traffic.
- Refined e-commerce content strategies to align editorial with consumer purchasing behavior, driving affiliate revenue growth and maximizing conversions.
- Partnered with external testing labs to integrate expert-backed product recommendations, strengthening editorial credibility and reader trust.
Reviewed, a USA Today Network brand
Celebrations Editor
Sept. 2021 – Sept. 2022
- Conceptualized and launched the How I Celebrate series, driving significant audience growth, social engagement and brand awareness.
- Secured high-impact creator partnerships that amplified brand reach across key social platforms and seasonal events.
- Optimized content for Amazon Prime Day, contributing to more than $4 million in sales through improved visibility, search rankings and traffic.
Future PLC
E-Commerce Shopping Editor
April 2020 – Jan. 2022
- Achieved and sustained leading Google rankings for high-traffic product categories, including top lawnmowers and best candles, ensuring steady organic traffic across all platforms.
- Created and implemented global content strategies that improved U.S. engagement, e-commerce conversion rates and brand awareness for five Future PLC brands.
- Introduced Homes & Gardens’ first celebrity vertical, Wake Up With Me, increasing audience engagement 70 percent and expanding U.S. market share.
American Media Inc.
Award-Winning Commerce Writer
Dec. 2018 – April 2020
- Won ThinkTank’s 2019 Content Strategy of the Year for a five-article campaign with Allbirds.
- Generated more than $1 million in monthly affiliate revenue for six consecutive months with conversion-focused content for Us Weekly, OK!, Radar Online and Men’s Journal.
- Conducted performance analyses and refined content strategies, driving continuous growth in traffic, conversions and affiliate revenue.
THE board
Junior Board, Accessories Council
May 2022 – Present
I contribute to the fashion accessories industry through campaigns, fundraising and strategic planning for the Accessories Council.
THE education
New England College
Bachelor of Arts in Sociology, 2014
I grew up in Wallingford, Connecticut, and studied sociology to become a therapist. The training taught me to read people, which became the job.
THE skills
- Affiliate Marketing
- Skimlinks, Amazon Associates, ShareASale and Impact
- Audience Segmentation & Reporting
- Google Data Studio, Kissmetrics and Mixpanel
- Content Strategy & Leadership
- Trello, Asana and Jira
- Creator Partnerships
- Influencity and Traackr
- CRO & A/B Testing
- Optimizely, Hotjar, Crazy Egg and Unbounce
- Paid Media & Advertising
- Meta, Google, LinkedIn and TikTok ads
- Project Management & CMS
- Monday.com, WordPress, Shopify and Magento
- SEO & Data Analytics
- SEMrush, Google Analytics, Ahrefs and Moz
- Social Media & Digital Campaigns
- Instagram, TikTok, Facebook, Mailchimp and Hootsuite